Sub@omic Designer Websites & Branding
Cognitive Web Design

Show them precisely what they want to click and not just what you want to tell them.

< cognitive web design is 80% thought & 20% code  />

Simply More Clickable

A Sub@omic cognitive website is 'simply more clickable' and by that we mean that when designing a clean website we want to make it as easy as possible for the Customer to navigate our own client's business proposition.

Customer first user experience (UX)

Think abut this: a website does not exist for the business or organisation that commissioned it but exists entirely for benefit of the Customers who use the website.

Sure, a website has many business objectives which it needs to satisfy but none of these objectives may ever be satisfied without visitors to the website. Customers come first and business objectives come in many guises:

  • To reduce the cost of business
  • To reduce marketing spend
  • To improve exposure
  • To be the first point of contact
  • To generate new sales leads
  • To attract a new audience
  • To sell goods and services...

The competition is never more than 3 clicks away

The web is a giving medium and having a website work for you is all about making the Customer (user) experience the best that it can possibly be otherwise all you will succeed in doing is driving the Customer to hit the back button and go find a website that does give them what they need.

Clean and easy to use

A cognitive website is clean and easy to use; the cognitive websites Sub@omic develops all use accepted design cues to aid navigation for every user regardless of which device or platform they happen to be using to browse the website with.

By working to understand the objectives of the business and by thinking deeply about the needs of the Customer, Sub@omic achieves clean and elegant websites that are a delight to find and a pleasure to use. By giving people exactly what they want a cognitive website will naturally increase visitor numbers, secure high search engine visibility, increase online conversion rates and deliver against organisational key performance indicators.

Cognitive Origins

We first developed the notion of cognitive design back in 2007 when Steve Whiting was pulling together a presentation for the Computer Faculty of the University of Bedfordshire. Steve was looking for a term to express that our websites were "easy and intuitive for a visitor to navigate and relate to" because of our use of psychology-based visitor modelling which, at that time was NLP.

Since 2007 we have consciously observed how people use websites, asked what frustrates them and, with the support of Customers, engaged in subtle R&D on live websites to test certain theories and compare and contrast alternate approaches. So, what's the conclusion after years of testing and what makes a website cognitive? Well, our best explanation happens to be our strapline, a cognitive website is "simply more clickable". It's that simple.

Today, our work is deeply rooted in the work of psychologist Carl Jung, the founder of analytical psychology. We use Jung's work as a basis for understanding the requirements of the website visitor in an ongoing attempt to give visitors what they want rather than let our clients lapse into simply telling visitors what our clients think they ought to be saying.

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