Preparing for the launch of your new cognitive website is an important step in the æ web design process. Don't let the launch of your new website be an anti-climax - do it with a real bang!
Upon receipt of written authorisation your website may be launched immediately, however, there may be a few last minute things that need to be done prior to pressing the green button and going live. We use Google Analytics to track website activity and so we will wish to configure an Analytics account for your website and we will also prefer to notify Google, in advance that a launch is imminent.
Experience shows that it is worthwhile holding back and planning a proper launch (if one has not already been planned). Failing to have a website launch plan for your sales and marketing team can result in the launch being a little bit of a damp squib.
It's likely that, after authorisation to launch has been issued that you'll need some time to familiarise yourself with the website's operation and to run some internal training on the use and benefits of the website.
Finally, be aware that it's not enough to simply commission and launch a new website; you need to tell people it's there. You should consider the following launch activities:
Sub@omic always tells Customers that having a cool website is no different to having a great-looking business card; no-one's going to get to see your business care unless you get out there, stick the business card under peoples' noses but, more importantly, give them a reason to take action and use the business card as it's been designed to do.
You wouldn't believe just how many people expect a new website to be switched-on and for the phone to start ringing and for the inboxes to start bulging with immediate effect. The web's just not like that.
You will need to give people a reason to stop what they're doing and take time out of their day to visit your new website. If you haven't given any consideration to how you're going to do that before now then you'll never get a second chance to make a first impression so do it with a bang.