Mod culture centres upon young British style-conscious modern music fans; being a mod is about being open to what's around you, absorbing these influences and letting them manifest themselves through your own sharp and clean personal style.
We regularly ask people which websites they are inspired to be like and, amongst the answers we hear, time-and-time again people tell us they like Apple's website because it's cool, clean and easy to use. A cool and clean designer website doesn't appear overnight, Apple's didn't. A cool website firstly needs a cool business brand behind it, one built upon a business-wide appreciation of the contribution good design as well as having a fundamental grasp of what the Customer wants.
Cool, it would seem, isn't a look for everyone despite the number of businesses clambering to have a website that looks like Apple's. For instance, a funeral director's website shouldn't set out to look cool now should it? Most of us would expect a funeral director's website to look caring, assuring or respectful yet, above all, professional and well-styled.
If Apple are cool and funeral directors are respectful then what is the one word that meaningfully describes the image your business projects online?
The websites Sub@omic designs and develops are built to hit their mark, to be fast and easy to use; we proudly use a Spitfire, an icon of British design, as a metaphor to summarise our entire business model in just one picture, sound or word. Everything about our own brand identity stems from the Spitfire and, when developing any new piece of marketing or communication for ourselves, we use the Spitfire as the prime internal check to ensure we're sending out a clear and consistent message.
When you know your brand as intimately as this, design decisions become simple and the values of the business become stylishly enshrined in something highly memorable and relevant.
A businesses that has the capacity to be able to absorb and be influenced by what's going on around them - in their marketplace and in the minds of their Customers - is a modern business and it's this kind of business that, more than any other, is going to be able to pull off a cool, clean website. This is the kind of company that Sub@omic wants to work alongside.
We are the mods.
Apple didn't start-out looking cool at all, in-fact nerdy is probably a more accurate description of the Apple brand. Apple took decades to become a cool brand but this brand perception is all thanks to Steve Jobs' relentless pursuit of good design throughout his products and it's this pursuit of excellence which made Apple cool.
Apple's website is huge by comparison to most commercial websites with in excess of 150,000 webpages yet this cool designer website is always regarded as being clean and uncluttered. So how does Apple manage to achieve this clean look that inspires both designers and consumers?
Apple have worked hard to brand each one of their product lines and services. The moment you give each of your products and services its own brand and identity you make it easy to navigate the business proposition that the website exists to articulate.