Beauty business Bebe Aesthetics offers men and women across Bedfordshire and Hertfordshire dermal fillers and anti-wrinkle treatments. The website and visual identity required at launch was one that needed to assert the clinical excellence associated with the treatments that puts them out way ahead of the rest.
Supplied only with a draft logo design and the client's desire for something black, luxurious and glossy, Sub@omic Limited rapidly developed a Small, eight page, responsive website using our own website management system, Web Diffusion. An important aspect of the business' clinical records is the recording of before/after treatment photos - we took the best and established a photo gallery of results for prospective customers to view.
The founder of the business, Charley Balneaves, is an advanced nurse practitioner and independent prescriber working in emergency medicine. As this website launched, Charley was hard at work going about her day to day business of saving lives; our job was to keep a close eye on the website's vital signs, tracking and recording its progress up the search engine results pages of Google. Even though the website is just eight pages big, it has secured itself a healthy #1 spot at the top of Google - attracting new out-of-hours business whilst Charley's on shift.
The clinical, professional image projected by the website is carried through into the business cards we produced for Bebe Aesthetics. Meeting people face-to-face at wedding fairs and beauty shows is, along with word of mouth referrals, an important part of the Clinic's marketing. The offline impression of the business is just as important as the online aesthetics of the business so the business cards we designed and had printed were matt laminated and spot digitally varnished for immediate imapct and lasting impression.
Meeting potential customers in person at trade shows and developing new business opportunities through local beauty salon partners is vital to this startup. By repurposing the content supplied for the website, we designed and had heavyweight six page, DL, rollfold leaflets litho printed in full colour.