Half photograph, half video; our E^motive web animations are highly advanced moving pictures which capture moments, freeze the action and warm the soul but, most importantly, hold people's attention.
E^motive images are built from HTML5 and CSS using GIFs and JPGs - infact everything you're already familiar with. Because our animated E^motive images are built from HTML5 they are responsive - they scale from the screens of the smallest mobile phone right up to the screens of the highest definition 4K TV. Unlike traditional animated GIFs, which are limited to using just 256 colours, our high definition responsive animated images are capable of displaying well over 16 million colours.
From subtle banner ads right through to full screen animations for website landing pages and home pages, an E^motive website animation offers developers incredible opportunities for customisation.
As every animated element is embedded in a responsive HTML
Unlike video files, our cinegraph web animations will loop ininately and, with a minimal data payload, introduce a real punch to illustrations as well as bringing life to static photos. This illustration of a lucky mankei neko (Japanese waving cat) was animated and served as a responsive HTML5 image to enhance the comic style adopted by the Generation Pop brand.