Sub@omic Designer Websites & Branding
Web Design Process Step 9

æ Sub@omic's Web Design Process Step 9:
Interacting

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Web Design Process Step 9

Static HTML pages are developed into dynamic web pages using a MySQL database, PHP and JavaScript.

Creating dynamic websites

If the previous web design process step was all about speed and beauty then this web design process is all about back-end power. Step 9 sees Sub@omic turn the static HTML pages (pages with no real interaction other than hyperlinks) into dynamic pages (pages that do things). For this we use a server-based scripting language called PHP to connect to an open, non-proprietary database platform called MySQL.

What is a dynamic webpage?

A static webpage is simply a page of HTML that does not have the ability to change. The purpose of PHP scripting is to output HTML but only after the PHP code has decided which bits of HTML it is required to output. Sub@omic will build one webpage using PHP and connect it to a MySQL database that holds all the information for multiple pages. The PHP code decides which webpage it has been instructed to output, makes the request of the MySQL database and then outputs the webpage using conditional logic to vary the content displayed on the page.

Think of the HTML, PHP and MySQL combination as a highly flexible, open source webpage publishing system that will be built specifically to output your organisation's content.

LAMP website power

MySQL and PHP go to make up half of the characteristics which make Sub@omic websites highly portable. Our open source website are written in code that the vast majority of web servers and web developers would be able to work with. MySQL and PHP are the M and the P in the LAMP acronym where L stands for Linux (the open source Unix-based operating system) and the A stands for Apache (the open source web server software).

Sub@omic's standards-compliant and open source approach to website design and development means that the website may be viewed by anyone on any device in any location and, once fully developed, may be hosted and supported by any company in pretty much any location.

Creating Journeys

Once a webpage has become dynamic then we're able to embed conditional logic into a webpage and output HTML upon any given condition. Sub@omic can make a website do anything - just give us the business case and the data and leave the rest to us.

We can make the website go looking for data and then do something in response to what it finds. We call this conditional logic and it's built upon an IF - THEN - ELSE framework. This open conditional is the perfect logical framework around which to embed your business processes and business proposition.

Let's assume you're a car dealer, your website could have a rule written into it that says if (carValue > 20,000) THEN (offerFreeSERVICING) ELSE (offerCheapINSURANCE)The value of the car in this example is able to modify the journey through the website that you take your Customers on. Just some of the things we can work with:

  • Prices, dates and times
  • The presence or absence of data
  • The variables passed through a URL
  • The browser the Customer is using
  • The value(s) held in a session cookie
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