Sub@omic Designer Websites & Branding
Web Design Process Step 15

æ Sub@omic's Web Design Process Step 15:
M5

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Web Design Process Step 15

We don't just help you launch your website and walk away, we remain close-at-hand for ongoing closed-loop website monitoring, measurement and modification.

Neither should you

Keeping your website active, updated and relevant is such an important ongoing activity that Sub@omic has given the process its own name. We call it M5.

Closed loop website managementM5

Just like any good management process, m5 is a closed loop management approach to the ongoing improvement of your website.

  • Modelling
  • Mapping
  • Monitoring
  • Measurement
  • Modification

You've already encountered Modelling and Mapping so all that's left is the final three elements of the website management process: Monitoring, Measurement and Modification.

Monitoring, measurement and modification

If you can't measure it, you can't manage it - so goes the trusty management adage. The website will already be monitoring activity via Google Analytics, you will need to put in place some management KPIs such as: quantity of visitors; value and number of conversions (sales); backlinks count; Google ranking; visit duration; number of pages viewed per visit; frequency of Googlebot visits etc.

With these KPIs in place you'll have the management tools to understand and, therefore, manage the growth of the website.

Performance Monitoring

Using Google Analytics and, not forgetting, the highly valuable feedback from your Customers, soon after launch you'll want to make changes and improvements. Sub@omic stays with you with consultancy and refinement services for the website.

Cross-sector benchmarking is something that's particularly useful in understanding how well your business website is doing and what your own numbers mean. Sub@omic like to offer opportunities for its own Customers to get together and share notes, experience and best practice amongst themselves but don't let your benchmarking activity be confined to this alone; use your own network and build useful offline and online alliances.

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