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Bringing a touch of Kensington and Chelsea home to Pinner

Bringing a touch of Kensington and Chelsea home to Pinner

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Rebranded Re-opened & Repositioned

Andrew Pearce is an estate agent and chartered surveyor with a recognised and established presence in North West London for over 40 years. Sub@omic worked with Andrew Pearce on the branding of their brand new agency.

Having co-founded an agency named Baker Pearce back in the '80s Andrew Pearce was poised to focus all his experience and expertise of the property market by breaking away from the existing partnership after 25 years and forming the eponymous business Andrew Pearce. Andrew Pearce needed the business to emerge from the recession with the strongest brand in the marketplace, one which reflects the stability and professionalism the market so badly needs to be shown.

The competition on Pinner High Street was believed to be inaccessible and ruthless in their pursuit of new instructions and, in that pursuit of new business, had lost sight of the needs and wants of the Customer. At a time when there was not much volume in the market and when other agents in Pinner were either cutting their rates to a flat 1% or grossly over valuing properties in order just to secure instructions, Andrew Pearce made the strategic decision not to drop rates and to pursue the higher value properties and court their vendors. The estate agent needed a premium quality brand to help them achieve that repositioning.

New Name Better Values

In breaking out, Andrew Pearce had the enviable position of starting out from a clean sheet of paper and, loaded with 40 years experience, knew just what the market was crying out for. You never get a second chance to make a first impression and, from the day the new brand was launched the agents put clear water between themselves and the other Agents in Pinner by delivering a clarity of message and a visual identity that whispered high end quality.

Kensington and Chelsea

Sub@omic set the visual reference point for the project as an imagined high class jeweller situated in London's fashionable Kensington and Chelsea - the jeweller's shopfront would be faced with black marble and just a few select items would be placed and brightly lit in the jeweller's window. This visual concept became the reference point for a brand that strikes to the heart of the personal nature of the Pinner estate agent's business and allows Andrew Pearce to communicate their core message of stability, professionalism and accessibility.

The estate agent branding project involved:

  • Working up initial design concepts
  • Agreeing and consolidate core messages
  • Developing a high end colour palette, fonts and logotype
  • Designing a full range of business stationery
  • Designing residential and commercial brochures
  • Designing and developing bespoke cognitive website
  • Designing new newspaper display advertising
  • Design proposal for new shopfront
  • Commissioning local photography of Pinner
  • Print and deliver branded stationery and marketing materials
  • Develop the structure and content of the website
  • Training staff of website usage
  • Offer ongoing search engine optimisation support to ensure the continued development and strengthening of the brand at the top of Google
  • Design and installation of HTML email stationery templates

The result

The deployment of a very strong visual identity that has prompted the competition to rebrand in the face of the new competition.

An Agent For Whom Nothing Is Too Much Trouble

The property vendors and home buyers of Pinner know that for Andrew Pearce, nothing is too much trouble and, inspired by this core business belief of Andrew Pearce, the phrase became the guiding principle that guided the design of the website user experience and development of this estate agents website.

In designing and developing the brand, Sub@omic worked closely with design partner Prestige Print throughout the project. Prestige Print specialise in designing marketing flyers, leaflets and brochures for estate agents and proved to be the perfect partner for this bespoke design and estate agent branding project.

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Sub@omic Limited
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