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The Art of Search® by Steve Whiting, Lead Consultant at Sub@omic

"Those who get hung-up on wrestling Google will always find themselves falling victim to it."

Steve Whiting - The Art of Search

The Art of Search®

Sub@omic has published "The Art of Search" - a brand new book on SEO management strategy by Steve Whiting founded upon the writings of an ancient Chinese general, Sun Tzu.

The search strategy 2,500 years in the making

The Art of Search examines and interprets The Art of War, an ancient Chinese text on military strategy written in 600 BC, to help readers learn the strategies and tactics applied by victorious military leaders for over 2.5 millennia and to use them for SEO.

Based upon an ancient Chinese text on strategic warfare

The inspiration and foundation of The Art of Search is a highly regarded ancient Chinese text on strategic warfare, many centuries old, called "The Art of War". The Art of War examines warfare in 13 short chapters and teaches commanders-in-the-field how to strategically and conduct warfare.

The Art of Search examines, interprets and develops the same 13 chapters to teach those tackling or commissioning a search engine optimisation (SEO) project that 'Search' is a many faceted, complex construct with quantum-like dynamics governing your visibility and, arguably, your very existence.

Discover the SEO strategy that's been 2,500 years in the making and follow the over-arching recommendation to make space in your organisation for a Search Commander: a free radical in your business charged with an objective of blowing it wide open, creating a business exo-skeleton and bringing you closer to your Customers than you ever thought possible.

Put a stop to losing out on the missed opportunities

The Art of Search encourages students to simultaneously think like a robot and a Customer and illustrates how a proper focus on Search calls for new thinking within existing management structures as space is made for a Search Commander™ - a free-radical operating right inside your business, charged with the objectives of blowing it wide open, creating a business exo-skeleton and bringing you closer to your Customers than you ever thought possible. Put a stop to losing out on the missed opportunities that your lack of search engine visibility is causing.

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SEO Management Strategy

The battleground of the Web is in the minds of your clients and not somewhere deep inside Google. The online frontline is so distant from your company's boardroom table that, in order to achieve SEO success, you need to harness a supremely powerful force in order to find the market intelligence and business opportunities that your organisation is missing.

The Art of Search has been written as a visionary, strategic SEO guide for business owners and leaders wanting to develop a strategy from which comes search engine supremacy. This guide seeks to shape and colour the SEO instincts of those on a quest for dominant search engine visibility and, whilst encouraging you to simultaneously think like a robot and a Customer, you will discover that a proper focus on Search calls for new thinking within existing management structures.

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