"This design company is for those who have a considered approach to their Internet presence and who are prepared to put in the time to scrutinise what they want their site to do."

Julian Tee - Chief Executive Compass Hotels Limited

Articulate Your Business Proposition

Sub@omic believes that a hit website articulates your business proposition. Your business proposition is something you own and present to the Customer so your website has to be written from their perspective, not yours.

We want to know what your website needs to 'do'

At the outset of our web consultancy, we're not too bothered about the whizzy things that the website will be able to do because the first thing we want to do is discover the strategic business objectives that the website is required to feed into; issues such as:

Customer profile
Website visitor requirements
Typical and ideal search engine queries
Expected business contribution
Business strengths, weaknesses, opportunities & threats
Anticipated number of website visits
Acceptable conversion and engagement outcomes

Let the website uncover your digital business strategy

Once you know the business contribution that you're expecting the website to make then you can begin to think like a Customer and figure-out what it'll take to secure your Customers' attention, convert visits into business and achieve the numbers you've written down.

Instead of blandly stating what you do, you will begin communicating your business proposition and adopt the commercial language that leads with the why you do business and not about the what you do in business. Follow our lead and out of this business proposition will come a meaningful, engaging and Customer-friendly website structure.

Elastic plaything

Knowing what your business needs to do with its website sounds such an obvious and fundamental thing to get right yet so many business fail to even start with such a basic business concept. If you don't have a management strategy in place it's unlikely you'll have a budget and without a budget there's little business commitment, strategy, communication, engagement and command so all a website can achieve is to merely be an elastic plaything of the marketing department.

Thinking Like A Customer

Thinking like the customer is one of the key concepts of the Art of Search, an SEO Management Strategy book written by Steve Whiting of Sub@omic Limited.

Want to learn more? Click the Doc tab above and download a free extract entitled: "SEO 101"

Steve explains: "There are many dozens of urban myths out there about SEO and for each myth there's a dozen people trying to sell you SEO like it's some kind of retrofitted bolt-on to your website. It isn't. You know your business and your Customers better than anyone else and no-one can sell you SEO off-the-shelf without taking the time to understand what makes your business tick. I want you to understand that you can and should do your own SEO."

The Art of Search has been written as a visionary, strategic SEO guide for business owners and leaders wanting to develop a strategy from which comes search engine supremacy. This guide seeks to shape and colour the SEO instincts of those on a quest for dominant search engine visibility and, whilst encouraging you to simultaneously think like a robot and a Customer, you will discover that a proper focus on Search calls for new thinking within existing management structures.

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